Xiao Liu 30th Anniversary
This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!
Xiao Liu 30th Anniversary Gift Box by Ziqiong Li was featured as a creative illustration of communication design by the A' Design Award. Xiao Liu 30th Anniversary Gift Box was awarded the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious international design recognition program that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
