Ken14
Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.
Ken14 Beer Packaging by China Resources Snow Breweries was identified as an outstanding example of communication design by the A' Design Award & Competition. Ken14 Beer Packaging was awarded the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
