Fiery Spark Feifei
Fiery Spark Feifei is a brand character created for iFLYTEK, a company working in the field of artificial intelligence. The character has a simple form with sleek lines and a friendly appearance. White is the dominant color, expressing open possibilities in the artificial intelligence field, while accent colors are taken from the brand logo. Fiery Spark Feifei acts as an online assistant on the company website and applications, offering question and answer services. The character also appears in cultural products, campaigns and exhibitions.
Fiery Spark Feifei IP Character by iflytek Co.,Ltd. was identified as a grand example of communication design by the A' Design Award. Fiery Spark Feifei IP Character was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design award which honors excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
