Collection 10 Years Of Shede

Collection 10 Years of Shede is packaging for a Chinese baijiu liquor. The design draws on two traditional Chinese crafts, movable type printing and papermaking. Movable type elements appear on the outer box surface and on the bottle cap, arranged in a pattern that looks scattered yet ordered. The bottle body is carved with rock patterns, with concave and convex areas that recall ten years of ageing and the work of heritage craftsmen. The paper and plastic packing on the front is fully recyclable and naturally degradable. The design keeps simple forms and clear proportions.

Collection 10 Years Of Shede Liquor Packaging by Wei Li was highlighted as a creative illustration of communication design by the A' Design Award & Competition. Collection 10 Years Of Shede Liquor Packaging won the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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