Chilled Milk
To compete in China's high-end milk market, a unique technology created premium milk targets women aged 30-50, blending 100 percent raw milk with a nutrient-preserving concentration technology for rich flavor. The project redefines milk packaging, combining innovation and Japanese quality with a luxurious taste. The package's purple symbolizes nobility, enhanced by white and gold for elegance and quality, making the design distinctly memorable.
Chilled Milk Carton by Kazuo Fukushima has been identified as an exceptional representation of communication design by the A' Design Award. Chilled Milk Carton won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
