Long Xi
Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.
Long Xi Incense Stick Packaging by Menghao Zeng was featured as an exceptional illustration of communication design by the A' Design Award & Competition. Long Xi Incense Stick Packaging was awarded the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
