Randle
The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for Soda, with the letter A supporting the other three letters, resembles a balancing act, which is interesting and visually conveys the concept of acid base balance.
Randle Soda Water by Yang Bo was selected as an exceptional representation of communication design by the A' Design Award. Randle Soda Water was awarded the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
