Heti
Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.
Heti Branding And Packaging by Cansu Dagbagli Ferreira was featured as an innovative example of communication design by the A' Design Award & Competition. Heti Branding And Packaging won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
