LAX
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
LAX Branding by Jonathan Ramirez and Juliana Betancur was recognized as an exceptional representation of communication design by the A' Design Award. LAX Branding earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
