SUMMER PALACE TOUR
Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.
SUMMER PALACE TOUR Brand Design by Beijing Jiaotong University has been selected as a creative representation of communication design by the A' Design Award & Competition. SUMMER PALACE TOUR Brand Design was awarded the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
