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HLJ Nine and Eighteen Natures of China Product Packaging

HLJ Nine and Eighteen Natures of China

HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.

HLJ Nine and Eighteen Natures of China Product Packaging by HLJ FGA OF CHINA was highlighted as an innovative example of communication design by the A' Design Awards. HLJ Nine and Eighteen Natures of China Product Packaging was awarded the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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