Arts Fund
Arts Fund is a visual identity system created for a character design talent training programme. The design combines the letters CUZ with traditional motifs of Chinese opera. Chinese elements are placed together with Latin letters to express cultural exchange between East and West. The overall framework follows the Swiss internationalist style, which is then broken by the CUZ letterforms, giving a form that is both functional and post-modern. The system is applied to posters, flyers, invitations and banners. The aim is to share Chinese opera culture with a younger audience.
Arts Fund Activities Planning by Zeyu Wu was selected as an innovative example of communication design by the A' Design Award. Arts Fund Activities Planning received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
