Sheng Ming Yue
During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Sheng Ming Yue Mooncake Gift Box by Wan Hu was selected as an outstanding representation of communication design by the A' Design Award. Sheng Ming Yue Mooncake Gift Box won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
