Moutai 1935
Moutai 1935 is packaging for a Chinese distilled spirit from Guizhou province. The glass bottle carries relief patterns on a red background, showing golden scenes of salt sellers and liquor trade in Moutai town. The patterns are inspired by traditional Chinese genre paintings. Three circles of golden ripples are embossed on the bottle shoulder. The relief surface is finished with a glaze spray, which improves grip and touch. The zinc alloy cap uses a broken dentiform structure as an anti counterfeit measure. The gift box is made from recyclable and biodegradable chipboard.
Moutai 1935 Liquor Packaging by Chengdu Wanjiazu Technology Co., Ltd has been selected as an innovative example of communication design by the A' Design Awards. Moutai 1935 Liquor Packaging won the Golden A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
