Vivo X Series
Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.
Vivo X Series Outdoor Campaign by OUTPUT has been identified as a creative example of communication design by the A' Design Award. Vivo X Series Outdoor Campaign was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2024. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design competition which celebrates outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
