Sean Coffee
Sean Coffee is a gift box designed for a Taiwanese coffee brand. The package consists of a black outer box, an inner lining and illustrated cards. The illustration shows a coffee expert roasting beans in a forest, in a warm fluorescent orange tone that recalls ripe coffee cherries. Seven Pantone inks and layered printing are used, together with foil stamping and embossing. The inner cards can be replaced according to different themes, which keeps the outer box in use, lowers printing costs and reduces the carbon footprint.
Sean Coffee Gift Box Design by Xue Wei Chen has been recognized as an innovative representation of communication design by the A' Design Award & Competition. Sean Coffee Gift Box Design was awarded the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design award that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
