Blink App
Thanks to the innovative Blink App, building cleaners have their processes under control and all in real-time. In the image campaign, this empowerment is vividly portrayed through the transformation of users into superheroes or action figures, equipped with specialized cleaning accessories. The meme-inspired message "That moment when..." adds a touch of humor to the motifs. This bold visualization creates a striking contrast in the otherwise reserved cleaning industry, capturing attention in the product.
Blink App Image Campaign by Bloom advertising agency was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Blink App Image Campaign received the Iron A' Design Award in Advertising, Marketing and Communication Design in 2024. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design recognition program which recognizes superior design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
