Xijiu Liquor
The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.
Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu was selected as an innovative representation of communication design by the A' Design Award. Xijiu Liquor Alcoholic Beverage Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design award that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
