Shun Pin Lang 480 Blue
Shun Pin Lang 480 Blue is a beverage packaging design for a bottled drink. The bottle is fully transparent and cylindrical, with a geometric form that is easy to hold. A blue peony motif is applied to the bottle body. In Chinese tradition, the peony stands for prosperity and good fortune. Hot stamping adds fine golden patterns to the bottle neck. Gold foil on the cap marks the blue, red and gold versions of the series. The blue color scheme supports a simple and elegant appearance and helps consumers recognize the brand on the shelf.
Shun Pin Lang 480 Blue Packaging by Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang was identified as an outstanding representation of communication design by the A' Design Awards. Shun Pin Lang 480 Blue Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
