Animate
Animate was designed to cater to cats' curious nature and love for exploration, which is reflected in the brand's packaging. The macaron-colored packaging is not only visually appealing but the content is also made from natural ingredients that promote a cat's overall health and well-being. The use of bold and vivid color illustrations makes Animate packaging unique, setting it apart from other cat food products that typically feature photos of cats. It can easily identify buyers with the right formula for their cats, as well as the appropriate needs for their cats.
Animate Packaging by Hsiaojou Huang was identified as an outstanding example of communication design by the A' Design Awards. Animate Packaging was awarded the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design award which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
