Changbai Snow
Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.
Changbai Snow Packaging For Mineral Water by 37°Design was recognized as an outstanding illustration of communication design by the A' Design Award & Competition. Changbai Snow Packaging For Mineral Water won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
