Spicy Shrimp Soybean Sauce
Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.
Spicy Shrimp Soybean Sauce Paste Packaging by Shenzhen Orange One Dvertising Desing was identified as an exceptional example of communication design by the A' Design Award & Competition. Spicy Shrimp Soybean Sauce Paste Packaging was awarded the Golden A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
