Effortless
Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.
Effortless Packaging Design by Hengchen Shi was identified as an innovative representation of communication design by the A' Design Award & Competition. Effortless Packaging Design earned the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
