Zhong Yuan No 1
Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.
Zhong Yuan No 1 Maojian Tea by TIGER PAN has been highlighted as an exceptional representation of communication design by the A' Design Award. Zhong Yuan No 1 Maojian Tea won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious, international, juried design accolade which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
