Beauty from Underneath
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.
Beauty from Underneath Packaging by Birger Linke was selected as an innovative illustration of communication design by the A' Design Awards. Beauty from Underneath Packaging was awarded the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
