Snow Zero
Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.
Snow Zero Packaging by China Resources Snow Breweries has been selected as a grand representation of communication design by the A' Design Award & Competition. Snow Zero Packaging was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious international design competition which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
