Xianyan
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
Xianyan Packaging by Wei Sun has been recognized as an innovative illustration of communication design by the A' Design Award. Xianyan Packaging earned the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design award which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
