Shguijiu Dian
Shguijiu Dian is a packaging design for a high-end gift Baijiu from Shanghai. The form is inspired by Shanghai Tower, the tallest building in China. The crystal bottle and the mirror-like metal cap read as one shape, with spiraling curves and an asymmetric profile. The outer box is silver plated and cylindrical, with an irregular curved surface. The outer box measures 110 mm in diameter and 330 mm in height, and the bottle measures 80 mm in diameter and 300 mm in height. Both parts can be kept and displayed, which reduces waste.
Shguijiu Dian Baijiu Packaging by SHANGHAI GUIJIU CO., LTD. was highlighted as an innovative illustration of communication design by the A' Design Awards. Shguijiu Dian Baijiu Packaging won the Golden A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
