Gui Jiu Shi Jia

Gui Jiu Shi Jia is a packaging design for a Chinese baijiu spirit. The bottle is square at the front, while the view from above combines square and round forms. The shape refers to a cultural idea that joins firm principles with flexible thinking. The label carries a batik welcoming bird pattern from Guizhou, a traditional sign of hospitality. The bottle is finished by spraying, baking and brushing, and the neck sleeve is covered with leather. The box uses special paper, fiber board, silver foil and metal signage. A four-code system supports protection against counterfeiting.

Gui Jiu Shi Jia Alcoholic Beverage Packaging by Wen Liu has been identified as an exceptional example of communication design by the A' Design Award. Gui Jiu Shi Jia Alcoholic Beverage Packaging won the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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