Nianfenyuanjiang Gu3o

Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging by Wen Liu was recognized as an exceptional example of communication design by the A' Design Award & Competition. Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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