Heivy
Heivy is a packaging and brand identity design for a line of liquid collagen drinks. The line includes five products named Lullaby, Uplift, Revive, Fortify and Protect. Each bottle uses its own colors and patterns to express a different flavor profile, while a shared layout keeps the whole range unified. The drinks are presented in glass bottles measuring 35 by 35 by 107 millimeters, made from fully recyclable material. The aim of the design is to give the brand a clear and consistent message of health and vitality.
Heivy Liquid Collagen Rebranding by Jessica Yang has been selected as an innovative example of communication design by the A' Design Awards. Heivy Liquid Collagen Rebranding won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design award that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
