Whitelier Hanam
South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of "White" and "Atelier"; meaning white workshop of baking premium breads. Sophisticated curvature facade and articulated bread display shelves have been designed to emphasize the idea.
Whitelier Hanam Bakery by Seuk Hoon Kim has been selected as an innovative illustration of architectural design by the A' Design Award. Whitelier Hanam Bakery was awarded the Iron A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design prize that recognizes superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
