Shadlee
Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.
Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast has been recognized as a creative illustration of communication design by the A' Design Award. Shadlee Tetra Pak Juice Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
