Rooeein
Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand.
Rooeein Packaging by Iman Alemozaffar has been recognized as an outstanding illustration of communication design by the A' Design Awards. Rooeein Packaging won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
