87MM Ilsang
The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. The oblique font in Korean is the first font to be attempted in Korea. By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul (Korean Alphabet) was adjusted using this ratio. The 8 and 7 degrees angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
87MM Ilsang Font Design by Sunghoon Kim has been identified as an innovative example of communication design by the A' Design Award. 87MM Ilsang Font Design was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
