Naturally Fluid
Naturally Fluid is a brand identity created for an international film festival about nature. The identity uses a fluid design language that can present the festival themes together or highlight each theme on its own. Every element was hand drawn and painted with watercolours, then digitised and combined to resemble a collage of nature. A geometric sans-serif typeface accompanies the raw illustrations. Brand marks and word marks support recognition. The system was designed digital first to render on mobile devices and social media.
Naturally Fluid Brand Design by Centrick has been identified as an innovative example of communication design by the A' Design Awards. Naturally Fluid Brand Design won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
