Love is Invisible
Discrimination against Asians has increased in the U.S. during the pandemic. The design concept of Love is Invisible is especially based on the concept of water tolerance in Asian culture, to show that the love between people is invisible, which can eliminate discrimination and remove barriers. Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities across the country. The Tsddesign team designed the T-shirts and packaging that young volunteers of different races will wear across the country from the Love is Invisible collection.
Love is Invisible Packaging by KE,EN was selected as a grand example of communication design by the A' Design Award. Love is Invisible Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
