Gujinggongjiu
Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image.
Gujinggongjiu Liquor Packaging by INFINITY STUDIO has been highlighted as an outstanding representation of communication design by the A' Design Awards. Gujinggongjiu Liquor Packaging received the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
