MTN Dew Cake-Smash
MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation has been identified as an exceptional representation of communication design by the A' Design Awards. MTN Dew Cake-Smash Beverage Packaging earned the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
