Neon Zebra Brand Launch
Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.
Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design and Innovation has been recognized as a grand illustration of communication design by the A' Design Award. Neon Zebra Brand Launch Beverage Packaging received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
