Aqua Minerale Redesign
Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.
Aqua Minerale Redesign Beverage Packaging by PepsiCo Design and Innovation was featured as an exceptional representation of communication design by the A' Design Award. Aqua Minerale Redesign Beverage Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
