Freeze Dried
Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.
Freeze Dried Coffee Packaging by Shanghai Yuanshang Culture Communication was highlighted as an outstanding representation of communication design by the A' Design Awards. Freeze Dried Coffee Packaging received the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
