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Cicada Hui Brand Visual Image Design

Cicada Hui

Cicada Hui is a brand identity designed for an education provider that serves children aged three to fourteen. The logo is based on the basic form of a cicada, an insect that traditionally represents persistence, dreams, determination and good reputation. The open wings of the cicada express the intent to aim high. Yellow, green and blue are used to suggest youth and vitality. The matching sign uses wood as its main structure, with a slim aluminum frame and internal LED tubes. The base plate can be removed for easy maintenance.

Cicada Hui Brand Visual Image Design by Wang Jinhua has been highlighted as an exceptional representation of communication design by the A' Design Award. Cicada Hui Brand Visual Image Design earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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