Shijian Chuxin
Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.
Shijian Chuxin Tea Packaging by Jun Li was featured as an innovative illustration of communication design by the A' Design Award. Shijian Chuxin Tea Packaging was awarded the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
