Idun Red Heart
The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.
Idun Red Heart Apple Juice by EvanChen has been identified as a grand illustration of communication design by the A' Design Award. Idun Red Heart Apple Juice received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design prize which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
