Honmido Sand
Honmido Sand is a package design for a confectionery made of meringue sandwiched between langue de chat cookies in kinako and matcha flavors. Honmido is a brand that fuses traditional Japanese and Western sweets with modern sensibilities while valuing the natural nourishment that is the basis of sweets. The package combines Japanese family crests with Western ornamentation. The leaf element is taken from the ivy brand mark, which expresses natural nourishment, and gives the package its form. The design is a contemporary version of the Japanese tradition of wrapping sweets in leaves.
Honmido Sand Packaging by Yoshiro None was identified as a grand representation of communication design by the A' Design Award. Honmido Sand Packaging earned the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
