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Benjamin Moore Experience Center

Benjamin Moore

Benjamin Moore is a paint showroom and experience space in Jinhua, Zhejiang Province, China. The interior covers 100 square meters and combines products with art. The design moves away from conventional showroom display modes and reshapes the space for experience, purchase and communication. Paint is applied to props and objects rather than only to walls. Common materials such as wood, stone, leather, steel tube and acrylic are left in a semi-processed state, which shows the contrast between material textures and paint colors.

Benjamin Moore Experience Center by Dongbo Ni has been featured as an exceptional representation of architectural design by the A' Design Awards. Benjamin Moore Experience Center was awarded the Bronze A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, jury-voted, fair and ethical design award that rewards exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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