Shuanghui Rebrand
Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.
Shuanghui Rebrand Packaging by TIGER PAN has been recognized as a grand illustration of communication design by the A' Design Award. Shuanghui Rebrand Packaging won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design competition that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
