Lineage de La Foliole
Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.
Lineage de La Foliole Packaging by TIGER PAN was selected as a creative example of communication design by the A' Design Award & Competition. Lineage de La Foliole Packaging earned the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
