Future of Banking
Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.
Future of Banking Explanatory Motion Graphics by Mengchao Wu has been recognized as an innovative illustration of communication design by the A' Design Award. Future of Banking Explanatory Motion Graphics received the Silver A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is an international, meritocratic, just and fair design competition that honors exceptional design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.
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